Fire and Sole Restaurants
Private dining in a choice of elegant surroundings
Background
FIRE and SOLE restaurants are multi-award-winning venues located in the heart of Dublin city centre. Both venues are a firm favourite in the city as a choice for corporate events and private dining and offer a personalised service for groups of 6 to 100.
Business Challenge
There are many options for private dining for corporates in the city. Our task was to develop a printed piece which would differentiate.
Solution
At BrandNew Creative we always put people first. And we believed that this should be the best approach for this project. Both restaurants are renowned for their culinary excellence, and are both beautiful and centrally located. It’s the personal service that will differentiate them from the competition. Once we had agreed on this as our strategic direction, our first task was to photograph the key members of both teams in action and use this content as the driver of the creative. The final deliverable was always going to be a printed piece, but having so much beautiful content post shoot, we were also able to create an online piece with the facility to accept bookings.
Services
Brochure Design | Strategy | Art Direction | Photography by Sean Breithaupt
Initial concepts presented to clients
Photoshoot - behind the scenes
Photoshoot results
Concertina brochure design
