Background
Diamond Furniture is an Irish owned company specialising in home furniture, accessories and designer fabrics with a fanatical approach to quality, detail and customer service. Their vision is to help make your home all it can be. At this stage of the business lifecycle, they wish to strategically focus their efforts and drive business growth by defining and positioning their products and services in alignment with the domestic consumer market and professional services sector in the greater Dublin region.
The Challenge
With a lack of strategic branding, communication and clarity of the brand promise across existing tactical touch-points, our challenge was to consolidate and evolve the brand identity and assets to elevate Diamond Furniture from perceived competitors with premium branding and established reputations.
We provided Brand Workshop, Logo Design, Brand Guidelines, Signage Design, Wayfinding, In Store Point of Sale system, Web Assets, Communictions Strategy, Vehicle Branding, Store branding.
