Dacha Drinks
From Daria’s garden in Co. Cavan to your home, from a standard gin and tonic to a special signature cocktail. Whether you’re tired of the typical combinations or want a special flavour that’ll make you feel like you’ve gone out to a bar, Dacha Drinks helps you mix custom cocktails quickly and easily.
Business Challenge
As coronavirus became a global pandemic, the business world has been shaken up in each and every sector – and food and drink are no exception. With all bars, pubs and restaurants closed for months on end, new drinking occasions are being made, and traditional rules are going out of the window, leaving plenty of white space opportunities for new brands like Dacha Drinks. Consumers’ priorities are starting to shift towards creating memorable experiences through different stories, formats and settings. Many have gotten used to indulging in premium food and drink from the comfort of their own homes. Our challenge was to create a brand platform that gave homage to Russian traditions, Daria’s childhood nostalgia of picking fresh fruits and vegetables in her family’s summer cottage (Dacha) and a connection to nature – Daria’s home-grown garden ingredients and recipes. The identity was to fuse both Russian and Irish cultures together with a spirited twist.
Services
Brand Strategy | Communications Development | New Brand Creation | Visual Identity Design | Packaging Design | POS & Marketing Collateral Design | Photography by Dasha Caffrey
