Beauty Buys
Adding consistency to over 35,000 beauty products
Background
Beauty Buys brings a previously unseen layer of sophistication to the online shopping experience. Combining the convenience of shopping from home or work with a level of customer service usually associated only with high-end stores, Beauty Buys rewards the discerning shopper with a superb range of fragrance, skincare and cosmetic products delivered swiftly to their door, packaged with care that will be a joy to open.
Challenge
More than any other generation before, customer’s lives are changing, and their views are changing. The challenge was to create a new beauty brand for retail e-commerce that would build intimate, direct relationships with customers so that they find value in being loyal. With a dramatic change in what ‘beauty’ means to people, it’s no longer all about the surface and what your face looks like. Beauty is about the whole person, so the brand must focus on providing a shopping experience that caters to this new definition. It’s all about them!
Services
Brand Strategy | Communications Development | Brand Creation | Visual Identity | Digital Content | Social Media Strategy | Social Content | Social Channel Management
