Challenge:
In Spring of 2016, Brown Thomas launched the Beauty Blossoms Event in its 4 stores. The event brought together a mix of the top beauty brands, exciting events and exclusive launches to inspire and delight.
A vital feature of the month-long event was the launch of the Beauty Blossoms Garden - a floral escape in the store where customers could ‘play and stay’ at dedicated beauty stations in a genuinely refreshing spring space, decorated with cherry blossoms and roses.
In Spring of 2016, Brown Thomas launched the Beauty Blossoms Event in its 4 stores. The event brought together a mix of the top beauty brands, exciting events and exclusive launches to inspire and delight.
A vital feature of the month-long event was the launch of the Beauty Blossoms Garden - a floral escape in the store where customers could ‘play and stay’ at dedicated beauty stations in a genuinely refreshing spring space, decorated with cherry blossoms and roses.
Solution:
The event objectives were to 1.) Raise awareness of the Spring Beauty Event and ultimately drive people in the store. 2.) Position Brown Thomas as the Go-To Beauty Specialists. 3.) Create regularly updated original content. The design challenge was to create a consistent set of assets with a unified vision across the various campaign touch points (press adverts, outdoor campaign, social and digital, in-store environmental and printed collateral).
Services:
Logo Design, Brand Guidelines, website design, Wayfinding, photography art direction, Environmental graphics, Social Media Assets
Logo Design, Brand Guidelines, website design, Wayfinding, photography art direction, Environmental graphics, Social Media Assets
